The Essential Guide to Thriving as a Small Business Owner

Running a small business can be both exhilarating and challenging. As entrepreneurs, we often find ourselves juggling multiple tasks and responsibilities, leaving little time for strategic thinking. However, taking the time to analyse competition, identify potential disruptions, and stay updated on global trends is crucial for long-term success. I want to explore the importance of research, strategic planning, building a support team, maintaining a balanced lifestyle, and cultivating self-belief in your journey as a small business owner.


Research and Stay Ahead of Disruptions:

One of the keys to surviving in the ever-changing business landscape is thorough research. Consider the example of taxi drivers in Australia in 2011 who failed to anticipate the disruptive force of ride-sharing platforms like Uber. Uber had taken off like wildfire in 2010 across America. By not keeping up with global trends and competition, their once-valuable licenses became worthless overnight. Learn from such examples and ensure you understand the market and technological advancements that could impact your business.


Design Your Strategy and Adapt:

To thrive in a competitive market, it’s essential to develop a well-defined strategy. Identify your unique value proposition, target audience, and differentiation factors. Embrace innovation and be prepared to adapt your business model as necessary. For instance, in the mortgage broking industry, artificial intelligence (AI) is reshaping the way credit decisions are made. Acknowledge potential disruptions and explore how you can leverage emerging technologies to stay ahead.


Build a Supportive Team:

Running a business single-handedly can be overwhelming. Surround yourself with a team that complements your skills and fills in the gaps. Delegate tasks that you may not have time for or that hinder your ability to focus on strategic initiatives. As a female business owner, it’s particularly important to address the additional responsibilities and find a support system that helps you maintain a healthy work-life balance.


Cultivate a Balanced Lifestyle:

Success in business goes hand in hand with personal well-being. Taking time for self-care, including activities like meditation, exercise, and spending time in nature, can help reduce stress and enhance creativity. Remember, creativity is the lifeblood of entrepreneurship, and a constantly hustling mindset can stifle innovation. Make sure you nurture your personal relationships and create space for relaxation and rejuvenation.


Embrace the Power of Vision and Self-Belief:

In the face of doubt and skepticism from others, unwavering self-belief is your greatest asset. Your friends, family, and society may not always understand your entrepreneurial journey, but having a clear vision and unshakable confidence in your abilities will propel you forward. Embrace your unique qualities, even if they don’t conform to the norm. Your ability to see opportunities where others may not is a valuable trait.



Being a successful small business owner requires a combination of strategic thinking, adaptability, a supportive team, a balanced lifestyle, and unwavering self-belief. By conducting thorough research, designing a sound strategy, building a support system, prioritizing well-being, and nurturing your vision, you can navigate the challenges and uncertainties that come with entrepreneurship. Remember, while the path may be tough at times, maintaining optimism will help you enjoy the journey and ultimately lead to success.


If you’re ready to embark on your small business journey, download the Happy Business Journey.

Enjoy your journey 🙂

Contact Phoebe

Phoebe is available for interviews, guest appearances, article commentary, and talks on a range of topics relating to property, mortgage broking, and personal finance (particularly for women!).